ReServists Work on Web Tool to Compare Health Insurance Plans
ReServist team at HRA: Stan Frank, SJ Avery, Suzanne Sutin, David Gikow
Health insurance reform is a hot topic in the nation, but for some New Yorkers the ability to research what’s available now is more important than what changes may bring in the future. So the city, with the help of four ReServists, is working on a solution and a citywide campaign to promote the tool, a new Web site to be known as NYC HiLink.
The site, more formally the NYC Health Insurance Link, is a project of OCHIA, short for the Office of Citywide Health Insurance Access which is part of the NYC Human Resources Administration.
Reservists Suzanne Sutin and Stan Frank bring their backgrounds as marketing directors to the marketing team. David Gikow, an attorney with computer programming expertise, is the programming liaison, and S.J. Avery, a former nonprofit executive, is the resource developer. They are supervised by Marjorie Cadogan, executive deputy commissioner of HRA. “HiLink is in the review process now and should be online later in the summer,” Cadogan said.
The link will offer one-stop shopping where individuals and small businesses may compare benefits and prices among policies from private providers doing business in the city. It also will offer information on how to get the most coverage for your money, define important health insurance terms and provide consumer protection information.
The city is to partner with a wide range of organizations to help promote NYC HiLink and distribute advertising and promotional materials.
Tags: health insurance, HiLink, OCHIA